The National Handicraft Center is a government owned company which collect crafts from all over Zimbabwe and markets it to the world over. The company was established in 1989 and links various community groups to the market through Crafts Marketing. The company is committed to the development of art and craft producers and the marketing of their wares locally, regionally and internationally. Particular interest is given to the development of rural women who produce 75 percent of the marketed handicrafts.