Although Africa’s come a long way in the telecoms revolution, it’s collective broadband adoption rate leaves a lot to be desired. Poor access to Broadband is the 21st century equivalent of poor mobility in the 19th Century. Individuals, businesses and whole nations simply cannot afford not to participate in the knowledge economy. For obvious reasons, this article will largely focus on broadband as a business enabler. An often too familiar story in our work is dealing with enterprises that are eager to embrace the information super highway but are 1. not online or 2. online but erratically so. The culprits for this are cost and quality of access. According to a study by broadband statistics & analysis firm Point Topic, the global average of broadband pricing is US$75 a month whilst Africans pay up to US$200.The firm went on to note that Africa, along with South America, has the slowest & most expensive internet in the world.
There’s a historical reason for erratic and expensive broadband, Africa quite simply wasn’t investing in enough infrastructure until the arrival of fibre optic cables plugging into the continent circa 2008. SEACOM became the first to link East & Southern African companies, whilst companies like Liquid Telecom have done a great deal in building domestic fibre grids that seek to address both the cost and quality of Broadband. The big problem is that despite a great deal of investment in infrastructure, the cost and quality duo are simply not improving quickly enough. In a “sea faring” nation like Mozambique, where undersea internet cables like SEACOM & EASSy plug into the continent’s Eastern coastline, it’s perplexing how the nation had a 4.9% internet penetration rate as recently as September 2013 according to an article by Ventures Africa. A very telling passage in the article provides a vivid picture:
The difference between the average call completion rate and internet bandwidth capacity at a local hotspot on Avenida de Julius Nyerere (downtown Maputo) and the Costa do Sol beach (only a short 20 minutes away) can be more than 15 percent. In emerging areas of the country, such as Nacala, network connectivity frustrates everyday business and life activity. Local executives complain that subpar service in the future will only stunt the country’s capabilities, particularly in the energy and agriculture sectors where market information and the dispensing of that information through fast and reliable communication are vital.
Isn’t the above really strange when you consider the following:
Zimbabwe is a landlocked nation that is right next door to Mozambique and very much reliant on it for access to fibre optic internet cables that come via the Indian Ocean. In Q1 2014, the country has an internet penetration rate of 40% according to an article by Techzim.co.zw. The country only began emerging from a decade long economic blitz in 2009, having world record breaking inflation and virtually zero investment in modern infrastructure prior to 2009, with a shocking 2008 Internet penetration rate of 2.5%. Today the nation is deploying Fibre To The Home (FTTH) amongst other alternatives. This compares closely with both Mozambique and Zimbabwe’s Southern neighbour, South Africa, which sits at an internet penetration rate of 41%. South Africa is a nation with access to the sea and has the most fibre cables connecting to it on the continent.
It get’s even more interesting:
Zambia is Another nation both Zimbabwe and Mozambique share borders with. Like Zimbabwe, it’s a landlocked nation that has the enviable status of being Southern Africa’s fastest growing economy, a status that is largely underpinned by copper reserves. Based on January 2014 statistics from the Zambian ICT Authority (ZICTA), as published on TechTrends Zambia, the nation has an internet penetration rate of 18%. TechTrends recently published a related story with sentiment’s from MTN’s Chief Sales & Distribution Officer,Mr Amon Jere, who amongst others had the following to say:
Mobile broadband services in Zambia are generally perceived to be a preserve for just a small elite, and this perception is wrong… Data, is a mass market product and not being treated as such by operators has resulted in the Zambia’s generally low internet penetration.
All the aforementioned nations are in Southern Africa, with West & East Africa showing what seem to be hungrier growth appetites. Nigeria has a reported penetration rate of 48% whilst Ghana is at 40%. True to it’s athletic reputation, Kenya is miles ahead at 61%. What does all this say about Broadband in Africa? Whilst there’s been a great deal of progress, faster ICT growth of a Ghana, Zimbabwe & Kenya type can supercharge economic development.Yes, affordable access to quality Broadband internet cannot make up for an infrastructure deficit, but it can greatly mitigate it. A great example of this is how eCommerce is taking off in Nigeria, helping consumers circumvent congested roads and lack of physical shopping malls. Behind this eCommerce boom are traders that can attest to the unprecedented empowerment boost that Broadband is bringing along. Over USD $100 million was invested in Nigeria’s eCommerce sector last year alone. Broadband is the fuel that will propel Africa into an unprecedented era of growth, the more we have it, the better placed we become to unlock the true potential of an integrated & prosperous Africa.